AURORA FOUNDATION BRAND CREATION
At Aurora Healthcare everyone is a caregiver. And it is this caring for someone that is the common thread connecting the Aurora Foundation and the community it serves. Olson brought this thread to life through simple line drawings that illustrate the transformative connections the Foundation forges within their community. Our goal was to createa unified brand for the Foundation that seemed like an extension of Aurora Healthcare's mission.
Creative Director: Mike Haag
Design Director: Joe Monnens
Art Director & Designer: Paige Gregory
Copywriter: Allison Mikkalo