YOPLAIT PRODUCT LAUNCH
Fruitful is a new product launch by Yoplait. Olson was tasked with creating a digital campaign, as well as creating some fun PR ideas to get the word out about their new product full of real fruit. A social media campaign with witty fruit puns, along with a fruit sticker gorilla campaign in local grocery stores, were just some of the ideas that we brainstormed.
Agency: Olson
Art Director: Cameron High
Designer: Paige Gregory
Copywriter: April Swinson
