CREATING & DEFINING THE BRAND
It is rare in advertising to work on a project that feeds your soul as much as it fulfills your love of good design. That was Harken Health for me. A two year long marathon of helping a start-up become a reality from the inside out. Marvel Citizen created the original identity, my job was to take that identity and build on the brand and expand. From creating an iconography system, to photography and video styles, and developing an interior and exterior signage system, there was tons to do. Displayed is just a small sampling of the branding that I lead, please reach out to see the entire digital style guide.
Design Lead: Paige Gregory
Designer: Josh Witham
Copywriter: Ashley Swanda
Original Identity: Marvel Citizen
OOH & Agency Partners: Colle + McVoy and Alma