KID'S DIGITAL CAMPAIGN
Target tasked Olson with creating a digital campaign that would get moms to reconsider shopping at Target for toddler up to tween apparel. We created a digital campaign that reminds mom that she can get everything she needs for the holidays, and for her kids, at Target. This campaign was brought to life through rich media placements expanding into a carousel of stylish looks, digital banners, a mobile site on target.com, and targeted vendor placements.
Creative Director: Scott Muskin
Art Director & Designer:
Copywriter: Elyse Ash