LANDING PAGE DESIGN
To reintroduce Yoplait Greek, Olson built on the brand's great taste heritage, announcing "It's Time to Lick the Lid Again." I took the look and feel from the television commercial as my inspiration for the landing page experience. Customers needed to be reaffirmed that Yoplait was listening to them and then crafting their new Greek yogurt based on their feedback. We laid out this information in a slideshow of flavors to promote the new formula. Below, an interactive feature allowed the customer to lift the lid on flavors for additional information.
Creative Director: Chris Henderson
Designer: Paige Gregory
Copywriter: Hillary Churchhill