WHAT’S INSIDE IS WHAT COUNTS
Royal Canin came to Olson with the idea of creating puppy and kitten breeder kits. We took it and ran with the idea of a simple outer box that, when opened, gave you all of the information needed for the first week of your puppy or kitten's arrival. The idea was simple, elegant, and reflected the brand's message of what’s inside their food is what really matters to your pet’s health. This project led to the creation of a puppy microsite and icon system.
Agency: Olson
Creative Director: Nina Orezzoli
Designer: Paige Gregory
Junior Designer: Anna Moorse
Copywriter: Madeline Harkness
